Children’s Air Ambulance gets Facebook Donate

As part of my new position as Head of Digital and Innovation at The Air Ambulance Service, I’m delighted to say that I managed to get our service Children’s Air Ambulance to be amongst the first UK charities to get access to Facebook’s new fundraising tools. This includes a Donate button directly hosted by the network – meaning users don’t have to leave the site – as well as allowing people to have the chance to fundraise for us on the platform. It’s a hugely exciting move, and I look forward to seeing how the experiment pans us, for both them and us.

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